Insta360’s ‘Antigravity’ Isn’t a Feature, It’s a Full-Blown Drone Company Aiming to Make 360° Flight Mainstream

Insta360’s ‘Antigravity’

The 360-camera king is taking to the skies, but not just with another accessory. Insta360 has incubated a new, standalone brand called Antigravity, and its mission is to create a whole new category of ultra-accessible, immersive 360° drones.

For years, Insta360 has dominated the 360-degree camera market, empowering creators to “shoot first, frame later.” Now, the company is applying that same philosophy to the world of aerial cinematography with the launch of Antigravity, a new drone company that has been operating in stealth mode until now. Forget complex controls and the pressure of framing the perfect aerial shot; Antigravity wants to make flying a camera as easy as using one of their action cams.

The new brand’s first product, set to be fully unveiled in August 2025, is a sub-249g drone that boasts an impressive 8K resolution for its 360-degree video capture. This lightweight design is a strategic move, as it means users in many regions (like the United States) won’t need to register the drone for recreational use, lowering the barrier to entry for aspiring pilots.

Redefining Drone Flight as “Immersive Capture”

Antigravity isn’t just another drone manufacturer competing on specs. The company’s core concept is “360 immersive flight.” The goal is to let the pilot focus on the experience of flying, while the dual-lens 360 camera captures everything happening around the drone. This completely removes the anxiety of missing a shot. After the flight, users can go into the footage and reframe it in any way they choose, creating countless edits from a single flight.

“Today, most drones are tools. With Antigravity, we’re aiming higher,” said BC Nie, Head of Marketing at Antigravity. “While others compete on specs, we’ve flipped the script, reimagining what a drone should be able to do. The result is something that empowers real emotion and enables experiences like freedom, creativity, and discovery for everyone.”

This approach is aimed squarely at a massive, underserved market: creators, travelers, families, and anyone who has been intimidated by the steep learning curve and complexity of traditional drones.

A Community-Driven Approach

In a departure from the traditionally closed-off development cycles of drone manufacturers, Antigravity is launching the “Antigravity Hub.” This online community will allow users to provide feedback and ideas that could directly influence future products and features. The company says it will even reward contributors whose ideas are implemented, signaling a commitment to a more collaborative and transparent design process.

To ensure the drones are used for their intended creative purposes, Antigravity has also announced that its first model will include smart safety features, such as payload detection, to prevent unauthorized modifications or unsafe use.

A New Contender in the Drone Wars?

With this new brand, Insta360 is making a calculated and significant move into a market largely dominated by DJI. By not just releasing an Insta360-branded drone, but by creating a whole new company with its own identity and mission, it’s signaling a long-term commitment. The focus on ease of use, 360° capture, and a sub-249g weight class could be the perfect formula to attract a new wave of casual drone pilots.

While we’ll have to wait until August for the full specs, pricing, and a look at the final design, the announcement of Antigravity is a clear signal that the consumer drone market is about to get a lot more interesting.