Computers

The Apple iMac 24-inch M3: A Vibrant Splash of Power and Style for the Modern Home and Office

A deep dive into Apple’s latest all-in-one, exploring its stunning design, impressive performance, and who should be clicking “buy.”

In the world of personal computing, few products command the iconic status of the Apple iMac. For decades, it has been the benchmark for all-in-one desktop design, a testament to the idea that a computer can be both powerful and beautiful. From its candy-colored G3 beginnings to the elegant, aluminum-clad models that have graced desks for the last fifteen years, the iMac has always been more than just a tool; it’s been a statement piece. With the introduction of Apple Silicon, the iMac underwent its most radical transformation in a generation, emerging with a shockingly thin profile and a vibrant new personality.

Now, with the arrival of the M3 chip, Apple has given its 24-inch iMac a significant internal upgrade, boosting its performance and capabilities while retaining the celebrated design that made its M1 predecessor a runaway success. This isn’t a ground-up redesign, but rather a calculated refinement of a winning formula. The new iMac is faster, more efficient, and more capable than ever before, solidifying its position as the premier all-in-one computer for a vast swath of users.

This review will take an in-depth look at the 2024 24-inch iMac with the M3 chip. We’ll explore its breathtaking design and color options, dissect the quality of its 4.5K Retina display, and push the new M3 chip to its limits to see what it can really do. We’ll also examine its features, from the 1080p camera to the surprisingly robust speaker system, and break down the pricing and configurations to help you decide if this is the right computer for you. Is the M3 iMac the perfect blend of style and substance? Let’s find out.

A Symphony of Colors: Design and Aesthetics

Unboxing the 24-inch iMac is an experience in itself. Apple has honed its packaging to an art form, and the reveal of the impossibly thin machine is still a moment of genuine delight. Measuring a mere 11.5 millimeters in thickness, the iMac has a profile more akin to a modern tablet than a powerful desktop computer. This feat of engineering is made possible entirely by the efficiency of the M3 chip, which requires far less space for cooling than the Intel processors of old. The result is a computer that seems to defy physics, a slender pane of glass and aluminum that feels both futuristic and timeless.


The design is a masterclass in minimalism. The front is dominated by the 24-inch display, surrounded by off-white bezels that, while not as slim as some might prefer, serve to frame the content and blend into most home environments. Below the screen sits the iconic “chin,” a strip of colored aluminum that houses the computer’s logic board, speakers, and cooling system. While some critics have lamented the continued existence of the chin, it’s an integral part of the iMac’s design, allowing the screen portion to be so astonishingly thin. It also serves as a vibrant splash of color that gives the machine its unique personality.

And what a personality it is. Apple offers the M3 iMac in a stunning array of seven colors: Blue, Green, Pink, Silver, Yellow, Orange, and Purple. This is a welcome departure from the sea of silver and space gray that dominates the tech landscape. The colors are applied in a beautiful two-tone finish, with a softer, more pastel shade on the front chin and a bolder, more saturated hue on the back and the stand. It’s a thoughtful touch that adds visual depth and makes the iMac a true centerpiece for any room. The classic Silver remains for the traditionalists, but the vibrant options are where the iMac truly shines. The Blue is deep and professional, the Green is fresh and lively, and the Pink is soft and inviting. The higher-end models also come in Yellow, Orange, and Purple, offering even more ways to express your personal style.

This attention to color extends to the included accessories. The Magic Keyboard, Magic Mouse, and optional Magic Trackpad all come color-matched to your iMac, creating a beautifully cohesive desktop setup. The power cable is even a color-matched woven design, a small but significant detail that showcases Apple’s commitment to a holistic design philosophy.

The build quality, as expected from Apple, is impeccable. The chassis is crafted from a single sheet of aluminum, much of it recycled, giving it a solid, premium feel. The stand is sturdy and elegant, though it’s not without its faults. The biggest ergonomic complaint is the lack of height adjustment. You can tilt the screen, but you can’t raise or lower it, which can be a problem for taller users or those with specific ergonomic needs. Apple does offer a model with a VESA mount adapter for those who want to use their own stand or arm, but it’s a build-to-order option that forgoes the included stand.

Despite this one notable flaw, the design of the 24-inch iMac is an overwhelming success. It’s a machine that is a joy to look at and to use, a piece of technology that seamlessly blends into your life and your home. It’s a computer that doesn’t demand to be hidden under a desk but instead begs to be displayed.

A Window to Your World: The 4.5K Retina Display

The centerpiece of the iMac experience is, without a doubt, its stunning display. Apple has long been a leader in screen technology, and the 24-inch iMac’s 4.5K Retina display is a testament to that legacy. While technically measuring 23.5 inches diagonally, the screen feels spacious and immersive, offering a massive canvas for work and play.

The specifications are impressive. The display boasts a resolution of 4480-by-2520, which translates to a pixel density of 218 pixels per inch (PPI). At a normal viewing distance, this means you simply cannot discern individual pixels. Text is razor-sharp, as if it were printed on a page. Photos and videos are rendered with incredible detail and clarity. It’s a level of sharpness that, once you’ve experienced it, is hard to live without.

But resolution is only part of the story. The iMac’s display also excels in color and brightness. It supports the P3 wide color gamut, which means it can display a broader range of colors than a standard sRGB display. This is particularly noticeable in vibrant reds and greens, which appear richer and more true-to-life. With support for over a billion colors, gradients are smooth and subtle, free from the banding that can plague lesser displays. For photographers, videographers, and graphic designers, this color accuracy is a huge boon.


The screen is also incredibly bright, rated at 500 nits. This makes it comfortable to use in even brightly lit rooms, and the anti-reflective coating does a commendable job of minimizing glare. Apple’s True Tone technology is also on board, which automatically adjusts the white balance of the display to match the ambient lighting in your room. This makes for a more natural, paper-like viewing experience that is easier on the eyes over long periods.

Watching movies on the iMac is a treat. The 4.5K resolution means that 4K content looks fantastic, with crisp details and vibrant colors. The display is not, however, an HDR (High Dynamic Range) panel, nor does it feature Apple’s ProMotion technology for variable refresh rates up to 120Hz. While these omissions are understandable at this price point, they are features that are becoming more common on other devices, and their absence is felt by those who have grown accustomed to them. The refresh rate is locked at 60Hz, which is perfectly smooth for most tasks but may be a slight letdown for gamers or those who enjoy the buttery-smooth scrolling of a high-refresh-rate display.

These are, however, minor quibbles in the grand scheme of things. For the vast majority of users, the iMac’s display is nothing short of spectacular. It’s a bright, sharp, and color-accurate window into your digital world, and it remains one of the single best reasons to choose an iMac over the competition.

The Heart of the Machine: M3 Chip and Performance

The headline feature of this new iMac is the M3 chip, the latest generation of Apple’s custom silicon. Built on a cutting-edge 3-nanometer process, the M3 is a marvel of efficiency and power. It integrates the CPU, GPU, Neural Engine, and memory into a single system on a chip (SoC), which allows for incredible performance gains and remarkable power efficiency.

The M3 chip in the iMac comes in two main configurations. The base model features an 8-core CPU (with four performance cores and four efficiency cores) and an 8-core GPU. The higher-end models step up to a more powerful 10-core GPU. Both versions feature a 16-core Neural Engine for machine learning tasks and support for up to 24GB of unified memory.

So, what does this mean in the real world? In short, the M3 iMac is a fantastically capable machine. For everyday tasks like browsing the web (even with dozens of tabs open), managing email, streaming 4K video, and running office applications, the M3 is utterly unfazed. Everything happens instantly, with a level of smoothness and responsiveness that is deeply satisfying. The machine wakes from sleep instantly, apps launch in a heartbeat, and the entire system feels incredibly fluid.

Where the M3 really starts to impress is with more demanding workloads. In creative applications like Adobe Photoshop and Lightroom, the iMac handles high-resolution images with ease. Edits are applied in real-time, and exporting large batches of photos is significantly faster than on older Intel-based iMacs. The performance uplift over the M1 iMac is also noticeable, particularly in GPU-intensive tasks.

Light video editing in iMovie or even Final Cut Pro is also a smooth experience. The M3’s media engine, with its dedicated hardware for video encoding and decoding, allows the iMac to handle multiple streams of 4K ProRes video without breaking a sweat. For hobbyist creators and aspiring YouTubers, the iMac is more than powerful enough to handle their entire workflow.

Gaming on the Mac has always been a bit of a mixed bag, but the M3 chip is a significant step in the right direction. The new GPU architecture includes hardware-accelerated ray tracing and mesh shading, features previously found only on high-end PC graphics cards. This allows for more realistic lighting, shadows, and reflections in supported games. While the Mac gaming library is still smaller than its Windows counterpart, titles like “Baldur’s Gate 3” and “No Man’s Sky” run surprisingly well on the M3 iMac, offering a legitimate gaming experience.

It’s important to talk about memory. The M3 iMac comes with 8GB of unified memory as standard. For light use, this is perfectly adequate. However, because the memory is part of the SoC, it cannot be upgraded later. If you plan on doing any serious multitasking, creative work, or if you simply want to future-proof your machine, upgrading to 16GB or even 24GB at the time of purchase is highly recommended. For most people, 16GB will be the sweet spot.

Similarly, the base model comes with a 256GB SSD. While the SSD is incredibly fast, 256GB can fill up quickly. Upgrading to at least 512GB is a wise investment for anyone who plans on storing a significant amount of photos, videos, or applications on their machine.

The M3 iMac is a performance powerhouse for its intended audience. It’s a machine that will feel fast and responsive for years to come, and it has enough power under the hood to handle a wide range of tasks, from the mundane to the creative.

Features That Complete the Experience

A great computer is more than just a processor and a screen. It’s the sum of its parts, and Apple has equipped the iMac with a host of features that elevate the overall experience.

Camera: The iMac features a 1080p FaceTime HD camera, a significant step up from the 720p cameras found in many laptops. But the real magic comes from the M3’s advanced image signal processor (ISP). The ISP works in real-time to improve video quality, with better noise reduction, greater dynamic range, and more accurate white balance. The result is that you will look your best on video calls, even in less-than-ideal lighting conditions.

Audio: The sound system in the 24-inch iMac is nothing short of astonishing for an all-in-one computer. It features a high-fidelity six-speaker system with two pairs of force-cancelling woofers. This setup produces a wide, immersive stereo sound that is surprisingly rich and full, with a decent amount of bass. The iMac also supports Spatial Audio with Dolby Atmos, which creates a three-dimensional soundscape when listening to supported music or watching movies. The sound is so good that you likely won’t feel the need for external speakers.

Microphones: Complementing the excellent camera and speakers is a “studio-quality” three-mic array. The microphones use directional beamforming to focus on your voice and reduce background noise. Whether you’re on a video call or recording a voiceover, your voice will come through with impressive clarity.

Connectivity: The port situation on the iMac depends on which model you choose. The base model comes with two Thunderbolt / USB 4 ports. These are incredibly fast and versatile, supporting high-speed data transfer (up to 40Gb/s), external displays (up to a 6K resolution), and charging. However, two ports can feel limiting. The higher-end models are a better choice for most, as they include two additional USB 3 ports, which are perfect for connecting legacy peripherals like printers, hard drives, and thumb drives.

For wireless connectivity, the iMac is equipped with the latest Wi-Fi 6E for faster, more reliable wireless internet, and Bluetooth 5.3 for connecting accessories. The power adapter also has a clever trick up its sleeve: on the higher-end models, it includes a Gigabit Ethernet port, which is a brilliant way to reduce cable clutter on your desk. This is a $30 add-on for the base model.

Who is the iMac For?

The 24-inch M3 iMac is a wonderfully versatile machine, but it’s not for everyone. Its ideal user is someone who values simplicity, elegance, and a seamless, all-in-one experience.

The Ideal User:

  • Students and Families: The iMac is a perfect computer for a household. It’s great for homework, research, and creative projects. Its stunning design and array of colors make it a welcome addition to a dorm room, living room, or kitchen counter.
  • Home Office Users: For those who work from home and need a reliable, powerful, and beautiful machine for productivity tasks, video conferencing, and email, the iMac is an excellent choice.
  • Creative Hobbyists: If you’re a photographer who loves to edit photos, an aspiring YouTuber putting together your first videos, or a musician recording demos, the iMac has more than enough power to fuel your passions.
  • The Aesthetically Minded: If you care about design and want a computer that complements your home or office decor, there is simply no better-looking all-in-one on the market.

Who Should Look Elsewhere:

  • Power Users: If your workflow involves heavy-duty video editing with multiple 8K streams, complex 3D rendering, or intensive software development, you’ll likely need the extra power and connectivity of a Mac Studio or a high-end MacBook Pro with an M3 Pro or M3 Max chip.
  • Serious Gamers: While the M3 is a capable gaming chip, the Mac is still not the primary platform for hardcore gamers. A dedicated Windows gaming PC will offer a larger game library and more powerful graphics options.
  • Those Who Need a Larger Screen: 24 inches is a great size for most, but if you need a larger canvas for your work, you might consider a Mac mini paired with a larger third-party display or Apple’s own Studio Display.

Pricing and Configurations

The 24-inch iMac with M3 starts at $1,299. For that price, you get the 8-core CPU, 8-core GPU, 8GB of unified memory, a 256GB SSD, and two Thunderbolt / USB 4 ports. This model is available in Blue, Green, Pink, and Silver.

The more popular and recommended model starts at $1,499. This configuration upgrades you to the 10-core GPU and adds two USB 3 ports and the Gigabit Ethernet power adapter. It also comes with the Magic Keyboard with Touch ID, and is available in all seven colors.

From there, you can upgrade the memory and storage. Moving from 8GB to 16GB of memory costs $200, and going to 24GB is a further $200. Upgrading the storage from 256GB to 512GB is $200, and going to 1TB is another $200. A fully maxed-out iMac can approach $2,500, so it’s important to choose your configuration wisely at the time of purchase.

The Verdict

The 24-inch iMac with the M3 chip is a triumph of design and engineering. It takes a beloved and successful product and makes it meaningfully better. While the design remains unchanged from the M1 generation, it didn’t need to change. It is still the most beautiful and elegant all-in-one computer on the market, a machine that is a genuine pleasure to have on your desk.

The M3 chip provides a significant performance boost, making an already fast machine even faster. It’s a computer that is more than capable of handling the needs of the vast majority of users, from students and families to creative professionals. The stunning 4.5K Retina display is a joy to behold, and the excellent camera, microphone, and speaker systems make it a fantastic machine for communication and entertainment.

Of course, it’s not perfect. The lack of height adjustment on the stand is an ergonomic oversight, and the limitation of only two ports on the base model is a bit stingy. The lack of user upgradability for RAM and storage means you need to be careful with your initial configuration.

But these are minor blemishes on an otherwise outstanding product. The iMac is more than just the sum of its specs; it’s about the overall experience. It’s a computer that just works, and works beautifully. It’s a machine that simplifies your digital life and brings a splash of color and joy to your workspace. For anyone in the market for a premium all-in-one desktop, the 24-inch M3 iMac is not just a great choice; it’s the one to beat.

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